Marketing on Twitter, Facebook, Google Ads are being actively adopted in recent times. But Email marketing, as some people would say, isn’t dead. Obviously, for a lot of reasons.
Reaching out to your audience through Email marketing, is still the best way. I’m planning the Plan of Action by splitting the whole activity, into two parts and in 2 hours.
Let’s get started.
What needs to be done in the first hour?
- Finding avenues for email
- Collection of email addresses
- Finalizing on an email sending service
What happens in the 2nd hour?
- Setting up your list and email
- Writing a copy.
- Writing a click worthy subject line.
Finding avenues for email addresses
Skip this step if you already have a list of 100 emails collected through your website or other landing pages.
If you don’t, let’s set out to collect your first 100 emails. Assuming you’re a startup that’s into some product development and you want other startups to try out your product, to benefit them, let’s focus on them Early adopters.
You can browse through them according to their category, see which ones that suit your needs and shortlist them.
Tip: Remember to store them on a spreadsheet with fields such as, Startup Name, Founder Name, website, email, sent, Customer Feedback.
I’ve even prepared a Google Spreadsheet for you to copy / save or download for your use, with all the fields.
This would help you to keep track of the email addresses and note down the feedback for later use. The remark column is for your own personal use, where you can mention whether the email worked or not, should you follow up etc.
Finding and Collecting email addresses
Once you’ve shortlisted your first 10 businesses through platforms, find their email addresses at the contact section etc.
Note:Some platforms will have message on their site, but it would be best sticking to the email id plan, as they might ban you if you regularly send out messages.
Now, repeat the same process for the next 90 email ids.
Tip: Set a target of gathering 100 email ids daily.
Picking the potential customer
While picking out email addresses, keep in mind to select the right customer who you feel would be benefited from using your product.
This ensures two things:
- That if the business you reach out to is happy with what they see, they will be willing to pay even a recurring amount (If you’re into subscription, that is) every month.
- If you send out to a random email id that may not find your product as a value addition, chances of marking you as a SPAM is higher.
In my humble opinion (IMHO), reaching out to a service that has paid offering for their customer would be much more relevant at this point, as they tend to take things seriously.
Chances are that they may be willing to try it out, give you honest feedback for you to improve the product, and in the near future convert into a recurring paid customer.
Preferable email sending service:
Most the email sending services like Mailchimp lets you upload emails as CSV or excel. You can use those services, to send a one shot email to the email ids you have collected.
Pro Tip: Mailchimp has got a great Get Started guide on how to use their service, read about it here
But if you prefer having a more personal approach, send out the email through a gmail / yahoo / hotmail account. Without the risk of blacklisting your email address and domain by spam filters.
Prepare a well written email copy that explains and breaks down what the service is about, how the business (customer) who is reading it will benefit from it.
Invite them to try the service out for FREE, for x number of weeks / a month. If you’re in FREE beta and sending out exclusive invites, it’s even better.
Don’t try explaining too much. Remember, you just have 30 seconds of their time. In that time, you have to help them understand what it is about, raise their curiosity, and build the interest to try your service out.
DO NOTs include:
- Trying to tell your elaborate story. (Save it for later)
- Praising them and how great their service / product is.
- Praising your own product. (Can come across as a turn off, also applies to dating. You’re welcome)
- Grammatical mistakes (They don’t have to be a grammar Nazi, but a bad grammar can immediately be associated with the quality of the product)
And if you do make them click on the link to your product’s website. Make sure it leads to a well designed landing page you have. Otherwise all the effort will be lost.
The Mighty subject line:
I saved it for last as it’s very very important for you to remember, no matter if you have a great email copy, if your subject line sucks, no ones going to read it. You have to keep it simple and on point. You can get creative, but understand that not everyone will have your sense of humor and not everyone is sheldon cooper (Big Bang theory reference).
If you’re looking for some inspirations, Hubspot’s post on subject line should be of help, you can read it here
There’s no Abracadabra, writing an email copy is no magic, mastering it comes after multiple experimentations and experience. So if your clients didn’t like your content or didn’t go beyond your email, don’t worry.
Collect. Write. Send. Repeat.
Here’s some interesting series on Youtube that we found was on point, if you’re planning to get started with digital marketing and automating your sales process from scratch,. I’ve attached the playlist here, incase you wanted to see the rest of the course.
If you have anything to add, let us know in the comments below.