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LinkedIn Cheatsheet for Instant Leads & Profits

The Secret:
Don’t see LinkedIn as a Business Social Network

While LinkedIn markets itself as a Social Network, thats not the right way to see it if you want to mine LinkedIn for Leads & Profits.

Marketing Automation

You need to see LinkedIn as a B2B Search Engine.

Yes! LinkedIn is a Search Engine used by thousands of professionals, businesses & investors to find the right professional or business to work with. Thats like a million leads for you.

Just like how Google is a Search Engine for anything, Just like how we use our website to search engine optimize it to come up in search results, You need to optimize your LinkedIn profile to come up in LinkedIn search results.

Analyzing a LinkedIn Search

In this example I am searching for “designer“. Lets see the results that LinkedIn gives me.

How to Linkedin leads


The first Preference goes to the profiles with whom I have “Shared Connections“. So the more profiles you connect with, the more chances are that your profile will come up in search for anyone.

After the shared connections comes the profiles who you dont have any connections with. Now, on what basis that LinkedIn orders them? -> Those profiles have been optimized for the keyword “Designer

Anatomy of a Highly Optimized LinkedIn Profile

Lets check out the very first profile that appears whom I dont have a shared connection with:

How to Linkedin leads

Davina Kim’s headline has the word “Designer” in it. Her headline is “Product Designer at Tumblr“.
The headline is the most important part in your profile.


Majority of her experience has the word “designer“.

How to Linkedin leads


LinkedIn gives more preference to profiles which has highly credible endorsements from many people related the the searched keyword. For example, This profile has endorsements related to “designer

How to Linkedin leads


This is Davina’s recommendations. You can see lot of words related the “designer” in those recommendations.

How to Linkedin leads

These are the basic optimizations that one needs in their LinkedIn Profile to come up in LinkedIn search for a keyword.

Now I am going to give you a cheatsheet so that you can optimize your LinkedIn Profile.

LinkedIn Profile Optimization Cheatsheet

1.) Keyword
Choose the keyword you want to come up in the results. Its usually your designation.

2.) Establish Credentials by Filling your LinkedIn Profile with your keyword

How to Linkedin leads


Connect with lot of people in your industries network. You need minimum 500 connections. More people from your industry, more chances of you coming at the top.

3.) Show LinkedIn Your Authority for the keyword

Get atleast one recommendation for all your experiences. Make sure the recommendations has your keyword.

And get endorsements for skills related to your keyword. One nice way to  endorse others and they will endorse you back.

How to Linkedin leads

4.) Generate your keyword related content

Post powerful, targeted content to build your reputation and stand out from the crowd. Share blog posts, videos, podcasts, e-books, and other forms of content to establish your expertise.

How to Linkedin leads

5.) Create Presentations in SlideShare and add to your Profile

SlideShare is part of LinkedIn, Generating SlideShare presentations will establish your authority over a keyword. Make sure you create multiple presentations related to your keyword

6.) Optimize Location

Your current location is important for showing your profile to location based searches. For example: “Designer in New York“.
As you can see in this result, a location optimized profile is coming above a profile with which I have shared connections.

How to Linkedin leads

7.) Start Networking in LinkedIn Groups

Join LinkedIn Groups related to your industry and find people to connect with. Share your content with those groups. You can create your own group too. Having keyword related groups in your profile is a plus.

How to Linkedin leads

8.) Follow Companies related to your keyword

Here is a profile that has design related companies under Following.

Questions? Please let us know the comments section below. Happy to Answer 🙂

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