“Twitter is instant messaging made available to the public,” Hugh Hewitt , talk show host and author
Why is Twitter marketing important?
Twitter is an insta network, where people follow their influencers to get updates, insights and other important information.
Why Should Brands / startups use Twitter?
For a brand or startup, Twitter is great to get in touch / update it’s followers of the latest happenings, promotions, increasing sales.
It doesn’t happen overnight, it takes a while.
Some of the benefits of using Twitter:
- Drive traffic to your blog / website
- Reach out to influencers, reviewers, customers, potential customers and industry thought leaders.
- Expand your reach
- A well maintained accounts interacts with their followers, while strengthening your brand presence on the medium.
- Most people overlook the fact that twitter is an excellent customer support tool and a great way to engage with your customer.
- Receive criticism, good or bad feedback from various quarters of the world with much ease.
These are some of the benefits of using twitter for strengthening your brand. I’ll emphasize on a couple of important things that will impact your business, once you get started with Twitter.
- Who doesn’t like New Business.
Quite a lot of successful startups get new business through Twitter, because they understand and include twitter as part of their marketing, sales, support strategy. The experience isn’t the same with other social networks e.g. Linkedin/Facebook etc. Because of their closed nature. Twitter has this mix of very vocal, opinionated, .
It’s quite well known that: People buy from brands that they can connect with and trust. – Twitter provides that level of access to the user, where they can feel comfortable why Twitter (and social media in general) is so powerful – as it allows you to form relationships easier. Often with influencers who may not be reachable / inaccessible through your usual channels.
2 . More traffic
If you have a website or blog, having Twitter following will drive large amounts of traffic to your site. I consistently get approx 30% of my blog traffic from Twitter
Creating your eye grabbing Profile
A great profile would earn the brand, respect, follower & mentions. A warm friendly profile can invite interact on your profile. Just make sure you put a little effort into your profile, use banner with the right colors, test everything out and gather feedback. Don’t worry it’ll only take an hour and it’s a fun way to show a bit of your, or your company’s, personality.
Quick Profile Checklist. Make Sure You:
- Update your bio section
Quirky or not! Be concise, a great short Bio really impacts whether the person would follow you or not, that’s the first level of connect between the user and your brand. Also while signing up, you may have noticed twitter suggests the profile of a few personalities to follow.
You see five main elements in each suggestion being shown,
- The profile picture
- Name of the account
- The follow button
Let’s take these three great examples:
Bill Gates’ Bio: Clear and concise, tells you exactly what he’s going to be doing through the account and it also communicates to you the Value you get if you choose to follow him.
TechCrunch’s Bio (Brand Account): The technology news blog shows what sort of information that you’re going to get through their account. Also, lists their products / events. Shows you the way to contact them. They had to squeeze in almost everything they do and they did it too. Without much explaining to do.
Tim Cook’s Bio: Needs no introduction, it isn’t recommended if you’re starting out or not popular yet, because Tim Cook is already quite popular a really short bio with his work credentials and his interests, doesn’t make a difference.
You need to clearly tell your potential followers the value they get by following you.
- Website / blog address
If your brand is checkout-worthy, and the Bio raises interest / curiosity, like minded / potential leads will check your website out.
- Profile Picture
Profile pictures are really important, when it comes to any social media profiles. Assuming you have a brand mark, please make sure you stick to the right colors, size, so the brand mark stands out from the background color of the image, even when seen at a smaller resolution. (Mobile app and updates timeline.
One important thing is to not have too much text in the profile picture, it will look cramped or won’t be readable by the users.
What Should I Tweet about?
If you’re wondering what to share, when you have nothing that you’ve written about to share, it’s always best to curate something in your niche written by other influencers and share it with your audience.
Find your niche, and you should share approximately 10 pieces of genuinely useful information before you promote anything about yourself/your company.
Early mistakes some of the brands did was, getting onto social media, setting up an system / bot (there’s enough spam-bots on Twitter already) to send out a message every now and then. The real deal is being as human as possible, show a little empathy towards their issue and don’t sound like a telecaller. It ticks them off.
Follow the rule to share 10:1 (Others: yours) pieces of useful info before you promote yourself, you won’t go far wrong.
Here’s some ideas for posting content:
- Events related to your niche, that are coming up soon.
- Interesting blog posts/books/podcasts/videos you’ve found.
- Inspirational quotes
- Questions that will engage them.
- Discounts/offers you’ve seen
Follow Some People
Twitter has a lot of interesting people you can follow, specifically in any niche you can imagine.
When you follow highly influential people, some of their followers might also follow you, if you’re in the same niche. they’re people who seek out interesting information. Till you reach the status of an influencer, you would have to keep following this strategy to regularly get followers, apart from sharing useful content.
There are lots of tools to help you find the important people in your industry to follow, my favourites are:
Crowdfire APP – A smart tool that prompts you to share interesting content based on the niche / category you select, Crowdfire lets you see who recently unfollowed / followed you, where etc. You can schedule content to be shared at the best time your users are active.
HootSuite – Hootsuite is a dashboard that helps you keep track of all your social media timelines. Schedule posts, a little better at managing things around.
Allocate Sufficient Ad Spends
Following keywords, tweeting / posting are one part of the strategy. Twitter, Facebook, Instagram have made it slightly difficult for beginners to reach out to a wider audience through their algorithms.
It’s all done to make you pay to reach the audience, through either promoted posts or Promoted accounts.
Once you’ve got the campaigns set up, you should continuously track and tune the campaigns to get better result.
There’s a really good resource for learning on how to provide Great support on Social Media, by the creators of The Sales Instrument
Please share your thoughts and feedback in the comments section below.