Introduction
CHAPTER 1
The Mysterious Brown Bag
CHAPTER 2
A Perfect Sales Storm
CHAPTER 3
The Irrational Buyer
CHAPTER 4
Pattern Painting, Cognitive Biases and Heuristics
CHAPTER 5
The Four Levels Of Sales Intelligence
CHAPTER 6
Shaping Win Probability
CHAPTER 7
Dual process
CHAPTER 8
Empathy
CHAPTER 9
Self Awareness
CHAPTER 10
Sales Drive
CHAPTER 11
Self-Control
CHAPTER 12
Shaping Win Probability Begins With Qualification
CHAPTER 13
Engagement With Micro-Commitments
CHAPTER 14
Stalled Deals and Next Steps
CHAPTER 15
Sales Process
CHAPTER 16
Buying Process
CHAPTER 17
The Five Stakeholders You Meet in a Deal
CHAPTER 18
Decision Process
CHAPTER 19
Do I Like You ?
CHAPTER 20
Flexing To Complement The Four Primary Stakeholder Persona
CHAPTER 21
Sales Call Agenda Framework
CHAPTER 22
Do You Listen To Me?
CHAPTER 23
Discovery: Sales Is a Language of Questions
CHAPTER 24
Do You Make Me Feel Important?
CHAPTER 25
Do You Get Me and My Problems?
CHAPTER 26
Asking: The Most Important Sales Discipline
CHAPTER 27
Turning Around Objections
CHAPTER 28
Do I Trust and Believe You?
CHAPTER 29
Amache