WhatNot Clone Script – Live Streaming Shopping Platform to sell your product in a heartbeat!
Over the past couple of years, the R&D team at Instagram knew the direction of the platform was by integrating eCommerce features into the app so they can tap into the untapped potential of selling products through Live Streaming video. If you’ve been using the app for a while, you would’ve seen this unfold at a faster rate during the pandemic.
The problem with selling on a platform like Instagram is that the crowd is vague and isn’t using the platform with the intent to purchase. Even if you spend $$ to reach “potential” target audience, you may not get your money’s worth.
Early this year, amidst all the noise, WhatNot , a live streaming shopping and auction platform quietly raised a total of $75 Million from a slew of investors like Andressen & Horowitz, Y Combinator etc. At the same time, NTWRK video marketplace script secured a $50Mn funding from Goldman Sachs. Both these platforms offer similar functionalities.
WhatNot solely focuses on Live Stream shopping and auctions much better. The users who use the app only use it for buying interesting products and of course “window shop” 🙂
Think of this as your own shopping auction TV channel like QVC (in US) or Naaptol (in India) on mobile app where millions of users can browse through live stream video of auctions for various sellers, showcasing their products.
Why should you start a site with this WhatNot Clone Script?
Just like WhatNot Live Stream shopping and auction platform, there’s still room for businesses that are niche driven for a variety of categories. Our WhatNot Clone Script lets you start a live streaming shopping platform that can change the way shoppers purchase online. It addresses one of the primary and important concern, TRUST. People would want to see how the product is like on video as it is before making a purchase.
A live stream through the NTWRK clone script gives the opportunity for the seller to showcase and gauge the response for their product right away. It also lets the user see how the product can be used from the seller’s perspective without leaving the comfort of their home.
Should a user like the product, they can tap on the purchase now to directly place the order from the seller right away.
What can you sell on the WhatNot Clone Script?
Any Entrepreneur can build their store and auction off items like any brand new products & used products, records, Baseball cards, custom made products, Rare items, home made condiments, etc. Basically any product that would get users excited to buy.
How does the WhatNot Clone Script work?
From a Seller’s perspective
Step 1: The seller signs up on the app, creates the store, lists their products and builds the catalogue.
Step 2: After the initial setup is done, they can go live on their shop page. They have the option to select the product they want to showcase before the live stream starts or can add more / change the product they are doing the demo.
Step 3: They go live and the product icons will pop up at the bottom of the live stream.
Step 4: Once the video is concluded, they can see the insights, number of clicks etc. on the video.
From a Buyer’s Perspective
Step 1: The Live Stream of products are categorically lined up for users choose and view.
Step 2: Once the buyer taps on the product stream, they can video the live auction or live product showcase video.
Step 3: If they are interested in purchasing the product, they can choose the product from the bottom of the live stream to further see the description and purchase the product.
How does the Administrator Make Money on the WhatNot Clone?
As an administrator, you can make money through three revenue streams.
Sponsored Listings – Promote listings that want more exposure on the platform, sponsored listings will be marked as Sponsored as per IAB’s advertising guidelines.
Platform Fee – Platform Fee will be added to every purchase done on the platform, the fee can be adjusted on the admin panel.
Listing Fee (Optional) – To make sure only genuine seller are on the platform, charge a listing fee for every product that is uploaded in the shop. There’s are option to renew after a certain term or after a the inventory has exhausted (whichever comes first)
Features of WhatNot Clone Script
WhatNot Clone incorporates some of the features that make this brand new shopping experience easy
HLS powered Live Stream
The streaming server is powered by HLS live streaming protocol that reduces bandwidth without impacting quality while offering very minimal lag. (Also hardware dependent)
Live stream has two modes, auction mode where features related to an auction experience (Timer, Bidding, etc ) are activated for the live stream.
Product Demo Mode
Product Demo mode has the regular shopping features like(Buy Now, Product description, upsell, cross sell) activated to enhance the shopping experience of the user.
In Video Analytics
A powerful video analytics engine is embedded with the product. The actionable events like clicks, views, comments, etc on the video can be measured to gauge the response and make informed decision about the product.
Cross Sell and Up Sell Cues
On the seller’s app, while the product demo is live, the seller can trigger another product card to display at a specific point in time on the video.
Social Product discovery
Social Product Discovery is the capability of the app to recommend products that a user may like based on their preference.
The WhatNot Clone has community building features to engage a thriving community of trusted buyers and sellers. All the social tools are built to make the conversations around the product transparent and open.